White Label

For almost as long as the connected home has been a growing industry, some of the largest home automation distributors in the US have turned to Centralite to provide them with OEM solutions.

What is meant by “White labeling”?

white labelling refers to a product or service purchased by a reseller who rebrands the product or service to give the impression that the new owner created it. White-label products are often produced via mass production.

What is “white labelling” in retail?

in simple words, it can be explained as when the brand or logo is removed from the end product of the service or brand and instead uses the branding requested by the purchaser.

Our quality, Your brand.

Centralite offers a large portfolio of home automation OEM White Label devices, either under the Centralite brand or white labelled with custom packaging featuring an OEM customer’s look and brand. Not only can the packaging be customised, but we can also tailor the markings and logos on the device to your branding.

Make your mark in home automation with a White Label.

Turning to Centralite for white-labeled devices can be the ideal solution for both large enterprises and burgeoning start-ups. As a result, companies can dive right into the home automation arena or expand an existing smart device line. White labelling with Centralite products removes long lead times (some products can be shipped in as little as a few weeks) and greatly reduces or even eliminates product development costs.

A smart home full of White Label options.

Centralite currently offers more than 20 devices ready for rebranding or white-labelling, and our product line is always growing. These devices are already ZigBee-, FCC-, CE-, and UL-certified and already compatible with dozens of existing connected home platforms. Available Centralite White Label products examples devices include: